Keystone Specific Chiropractic Center Privacy Policy

Last Updated: May 27, 2025

At Keystone Specific Chiropractic Center, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website (https://keystonespecific.com), use our services, or opt in to receive SMS messages. By accessing our website or services, you agree to the terms of this Privacy Policy.


For questions or concerns about this policy, please contact us at:

Keystone Specific Chiropractic Center
Email: info@keystonespecific.com
Phone: (610) 741-6700
Address: 1287 Penn Avenue, Wyomissing, PA 19610

1. Information We Collect

We collect information to provide, personalize, and improve our services, as well as to communicate with you effectively. The information we collect includes:

Personal Information

  • Contact Details: Name, email address, mobile phone number, and other information you provide when filling out forms, opting in to SMS communications, or contacting us.
  • SMS Opt-In Data: Your mobile phone number and related details (e.g., name) when you consent to receive SMS messages.
  • Other Information: Any additional details you voluntarily share, such as feedback, preferences, or inquiries.

Non-Personal Information

  • Website Usage Data: Information about your interactions with our website, including IP address, browser type, device information, pages visited, and time spent on the site, collected via cookies, web beacons, or similar technologies.
  • Analytics Data: Aggregated, anonymized data used to analyze trends, monitor performance, and enhance our services.

2. How We Use Your Information

We use your information to deliver our services, improve your experience, and meet legal obligations. Specific uses include:

  • Providing and managing our services, such as responding to inquiries, scheduling services, completing documentation.
  • Sending SMS messages for conversational or informational purposes, if you have opted in (see Section 5: SMS Messaging Privacy Policy).
  • Personalizing your experience by tailoring content, offers, or communications to your preferences.
  • Improving our website and services through analytics, performance tracking, and user feedback.
  • Communicating with you about updates, promotions, or service-related matters.
  • Complying with legal requirements or protecting our rights and those of our users.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

  • Service Providers: With trusted partners, such as RingCentral for SMS delivery, website hosting providers, or analytics services, who assist us in operating our services. These providers are contractually obligated to protect your information and may not use it for their own purposes.
  • Legal Obligations: To comply with laws, regulations, or legal processes, such as responding to subpoenas, court orders, or government requests.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction, with appropriate safeguards.
  • With Your Consent: For any other purpose, with your explicit permission.

Important: SMS consent and phone numbers are not shared with third parties or affiliates for marketing purposes. See Section 5 for details.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience on our website. These tools enable us to:

  • Understand how you navigate and interact with our site.
  • Improve functionality, performance, and security.
  • Deliver personalized content or advertisements.

You can control cookies through your browser settings. Disabling cookies may limit some website features. For more details, contact us at info@keystonespecific.com.

5. SMS Messaging Privacy Policy

At Keystone Specific Chiropractic Center P.C., we may send SMS (Short Message Service) messages for conversational or informational purposes, provided you have given explicit consent. By opting in to receive SMS messages, you agree to the terms outlined in this section.

What Personal Information We Collect

We collect:

  • Your mobile phone number.
  • Any additional details you provide during the opt-in process, such as your name or other contact information submitted through our website or services.

How We Use Your Information

We use your mobile phone number to:

  • Send SMS messages, including service updates, appointment reminders, or promotional offers, based on your consent.
  • Manage and track your opt-in preferences.
  • Message frequency may vary, and standard message and data rates may apply, as determined by your mobile carrier.

Who We Share Your Information With

We may share your mobile phone number with trusted service providers, such as RingCentral, who assist us in delivering SMS messages. However:


SMS consent and phone numbers are not shared with third parties or affiliates for marketing purposes.


We do not sell, rent, or disclose your SMS opt-in data to third parties for their own marketing use. Sharing occurs only as necessary to provide our services or comply with legal obligations.

Opting Out

You can opt out of receiving SMS messages at any time by:

  • Replying “STOP” to any SMS message.
  • Contacting us at info@keystonespecific.com or (610) 741-6700.

For assistance, reply “HELP” to any SMS message or reach out using the contact details above.

Data Security

We implement reasonable security measures to protect your mobile phone number and SMS consent data from unauthorized access, use, or disclosure. However, no method of electronic transmission is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your SMS-related data only for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law.

6. Your Privacy Rights

You have rights to control your personal information, including:

  • Access: Request a copy of the information we hold about you.
  • Correction: Ask us to update or correct inaccurate or incomplete information.
  • Deletion: Request the deletion of your information, subject to legal retention requirements.
  • Opt-Out: Unsubscribe from marketing communications, including SMS, by following the instructions provided (e.g., replying “STOP” to SMS messages).
  • Restriction: Request that we limit the processing of your information, where permitted by law.
  • Data Portability: Request a copy of your information in a structured, commonly used format.

To exercise these rights, contact us at info@keystonespecific.com or (610) 741-6700. We will respond promptly, in accordance with applicable laws.

7. Data Security

We employ industry-standard security measures, such as encryption, access controls, and secure storage, to protect your personal information from unauthorized access, use, or disclosure. Despite these efforts, no online transmission or storage system is 100% secure, and we cannot guarantee absolute security. If we become aware of a data breach, we will notify affected users and authorities as required by law.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, provide our services, or comply with legal obligations (e.g., tax or regulatory requirements). When your information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

9. International Data Transfers

Keystone Specific Chiropractic Center is based in the United States, and your information may be processed or stored in the U.S. or other countries where our service providers operate. These countries may have different data protection laws than your own. By using our services, you consent to the transfer of your information to such jurisdictions. We ensure that any international transfers comply with applicable laws and include appropriate safeguards, such as standard contractual clauses.

10. Children’s Privacy

Our website and services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take immediate steps to delete it. If you believe we have collected information from a child under 13, please contact us at info@keystonespecific.com or (610) 741-6700.

11. Third-Party Links

Our website may contain links to third-party websites or services not operated by Keystone Specific Chiropractic Center P.C. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or industry standards. When we make changes, we will update the “Last Updated” date at the top of this policy and post the revised version on our website. Significant changes will be communicated through additional means, such as email or a website notice, where required by law. We encourage you to review this policy regularly.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our privacy practices, please reach out to us at:

Keystone Specific Chiropractic Center
Email: info@keystonespecific.com
Phone: (610) 741-6700
Address: 1287 Penn Avenue, Wyomissing, PA 19610